Raster Media's Soapbox

Mobile web usage saw a huge spike from July 2008 to July 2009 as reported by the all mighty Nielsen Company. Surprisingly, women, teens and yes, seniors led the charge in the increase. While men comprise of the majority of mobile web users, women outpaced the growth of male users by nearly double.

As with other forms of Internet technology, more men were early-adopters of the mobile Web and still make up a slightly larger presence today,” commented Chris Quick, client services manager, mobile media. “Now that the technology is more mainstream, women are quickly embracing the benefits as ‘connected consumers,’ tapping the convenience of Web access on mobile phones to network, browse the latest shopping deals and get ideas for dinner, all while on the go.”

While women were most interested in celebrity news like People.com and shopping, men were very surprisingly interested in Maxim, sports and online games… ok… so, not so surprising. And who would have figured that teens mainly used the mobile web for texting.

I guess it goes to show you, stereotypes trancend technology.