Raster Media's Soapbox

Business Finance Corporation of Las Vegas and Southern California launches new website! Las Vegas, NV – September 2011 – Las Vegas and Southern California Raster Media announces the re-launch of the Business Finance Corporation Website www.BFC.com. Business Finance Corporation specializes in providing asset based financing and corporate restructuring services for established, struggling and up-and-coming businesses. [...]

One of the most common mistakes I’ve seen is small businesses that spend money on marketing to drive people to their website, with little-to-no-thought put into how they’re going to convert that visitor into a customer once they’re there. A successful website must have a proper conversion strategy and they must be putting forth solid [...]

The technology for placing ads in mobile phone applications is advancing at breakneck speed and getting ever more elegant. At the recent Apps for Brand conference hosted by Ad Age and Appolicious, Yahoo’s Adam Taggart demonstrated the new Subway and Toyota ads running in the company’s new Fantasy Football app for the iPhone. It brings [...]