Raster Media's SoapboxThe moment everyone was waiting for finally happened and it was quite possibly one of the most anti-climactic experiences of my short life. Here at Raster Media, there are some Droid fans in the office and some iPhone fans in the office. I have always been team iPhone, since the very first day that the [...]
As mobile app developers we are often asked “which platform should I build for” as Apple was the first to make a major splash in the mobile app marketplace historical thinking was to create an iPhone App then look at other platforms. Well it looks like we need to reevaluate that line of thinking again. [...]
This is a Nielson statistical finding on the smart phone usage in the united states. Some great data here showing some significant gains in the marketplace by Android Devices Nielsen’s just released a report finding that 29.7 percent of mobile users in the United States now own a smartphone. Of that 29.7 percent (which you [...]
In true “new era marketing” fashion I’d like to take the opportunity to point out Raster Media’s mention in an obscure article about the cult mentality around Open Source Development. Sound interesting…? …Maybe. Here is the article – published June 7, 2010 on the InfoWorld Blog Faith in numbers: Six more tech cults These six [...]
One of the most common mistakes I’ve seen is small businesses that spend money on marketing to drive people to their website, with little-to-no-thought put into how they’re going to convert that visitor into a customer once they’re there. A successful website must have a proper conversion strategy and they must be putting forth solid [...]
With the proper help & implementation your website can be extremely effective at achieving it’s goals. This article should help a lot of you understand why your site isn’t producing the results you want and what you can do to change it. Does your website have a goal – step back from a site you [...]
I recently came across an article in one of my LinkedIn groups called “Social media is Crap.” I literally fell out of my chair laughing that the author had chosen to use one of the predominant social media portals in the world to talk about how crappy social media was. His article actually sparked quite [...]
Mobile web usage saw a huge spike from July 2008 to July 2009 as reported by the all mighty Nielsen Company. Surprisingly, women, teens and yes, seniors led the charge in the increase. While men comprise of the majority of mobile web users, women outpaced the growth of male users by nearly double. As with [...]
In the highly competitive legal industry where, in nearly every market, victims have several options when it comes to legal representation, your law firm’s website is vital to lead generation and marketing ROI. The success of that site hinges on the quality of usability employed within. Here’s how Jakob Nielsen, the highly regarded website usability [...]
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