Raster Media's Soapbox

In true “new era marketing” fashion I’d like to take the opportunity to point out Raster Media’s mention in an obscure article about the cult mentality around Open Source Development. Sound interesting…? …Maybe. Here is the article  – published June 7, 2010 on the InfoWorld Blog Faith in numbers: Six more tech cults These six [...]

One of the most common mistakes I’ve seen is small businesses that spend money on marketing to drive people to their website, with little-to-no-thought put into how they’re going to convert that visitor into a customer once they’re there. A successful website must have a proper conversion strategy and they must be putting forth solid [...]